Print Design | Content Creation
Software: Adobe InDesign | Photoshop | Illustrator
Fjällräven is a Swedish outdoor apparel and equipment brand recognized for timeless Scandinavian design, durability, and a commitment to sustainability. For this project, I developed a multi-platform communication system centered around a seasonal winter catalog. Designed to integrate seamlessly into Fjällräven's existing brand aesthetic, the system combines product-focused and editorial spreads to showcase strong typography hierarchy, rhythm, and layout structure. Inspired by Swedish winter traditions, the catalog balances functional product info with storytelling, then extends into digital through supporting social media assets to create a unified campaign experience.
Academic Work
