Brand Identity | Logo Design | Brand Storytelling
Software: Adobe Illustrator | Photoshop
Maison Nouvelle is a conceptual fashion and lifestyle brand based in Paris, created to merge timeless Parisian sophistication with bold, contemporary expression. The brand identity is built around elegance, confidence, and versatility. The identity was expanded into a series of environmental graphics and experiential touchpoints, extending the brand into signage systems, storefronts, and packaging. These applications demonstrate how the identity functions across real-world contexts, creating a seamless and immersive brand experience.
Process Book | Style Guide
