Typeface Design | Brand Identity | Package Design
Software: Adobe Illustrator | InDesign | Photoshop | Figma | Procreate | Pacdora
Shinto is a custom typeface designed for Sakuraco, a premium subscription brand featuring artisan teas, snacks, and ceramics sourced from across Japan. Developed as a conceptual brand system, the project is rooted in the quiet ritual of Japanese tea culture and the fleeting beauty of sakura and jasmine blossoms, exploring the intersection of tradition and modern refinement through typography, packaging, and sensory storytelling, centered around a jasmine-scented matcha blend, Jasmine Dragon. At the heart of the identity is a display typeface featuring branch-like serifs and oftened organic curves inspired by Japanese Shinto architecture, sakura trees, and natural forms. The visual system extends across packaging, brand applications, and tactile touchpoints designed to evoke calm, craftsmanship, and rituals.
Process Book
Academic Work
